On Messages: My Rationale Explained

How Automated Text Marketing Benefits Your Business

The average American checks their mobile phone about every 12 minutes. That’s about 80 times daily. And how about SMS message open rates? A quite noteworthy 98%. Simply put, people are regularly checking their phones, and these phones are always nearby. Moreover, open rates for SMS notably are drastically higher than email open rates, which are only about 20%.

The following are specific reasons you should adopt automated text marketing for your business:

Best Engagement Rate

Truth is, SMS marketing has the best engagement rate compared to other marketing methods. Emails may remain unopened for days, but 90% of text messages are opened within the first three minutes of transmission. What’s more, cell phone ownership by adults all over the world is almost 95%. And with no Internet requirement, text messaging is uncontestedly the globe’s most popular communication method today.

Trackable Platform

Most text marketing services come with trackable platforms. Like marketing activities you may be engaged in, your SMS campaign can be managed straight from your own computer, by yourself. If you go with a web-based service, which is advisable, you have no need for external software or apps. All you have to do is log in to their platform and work with their dashboard.

Interactive Features

SMS marketing lets you get fast feedback from your recipients by adding a REPLY button or link on your website’s landing page. You can send short notes that lead your prospects back to your website through which they can interact with your brand.

On the Spot Message Delivery

Another worthwhile benefit of SMS marketing is that it takes a pretty small amount of time to gain valuable insights. After hitting send, your message is transmitted almost immediately. Just put create a text message marketing campaign and get hundreds – if not thousands – of clicks in a matter of minutes.

Distinctive Touch

An additional perk of SMS marketing is the option to personalize the messages you send. Using the words like “your” and “you” is an effective way of capturing people interest.

Endless Opportunities

Clearly, the opportunities offered by SMS marketing are infinite. From instantaneous user feedback to getting clicks to converting customers – you’re only limited by your own creativity. However, to get the most out of automated text marketing, pick a well-reputed specialist.

Choosing the Right Text Marketing Service

Make your coverage to be as encompassing as possible so you can achieve the best possible results, particularly through automation. There are lots of providers of automated SMSM marketing solutions these days, but make it a point to compare your options before selecting one.
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